E&J Gallo Content Creation

For the past few years, I've been tasked with building Gallo's internal creative content team from the ground up. I was brought in to set the creative vision for the newly formed team as well as develop content-creation processes, methods of engagement, and roadmaps to scale in order to support the multitude of Gallo's 150+ brands. I've staffed art directors, copywriters, social media community managers, and strategists, building a team of subject matter experts who have become a respected internal creative capability with a high rate of success. Below is a smattering of recent content created for a small sample of our brands.