Lot 1 tasting notes video
Dayger Campaign Spot
BEAR FLAG WINE
Sometimes freedom rings without firing a single shot.
Inspired by the brave souls of the Bear Flag Revolt, we celebrate the kindred spirits who stand their ground, have the good taste to dream big...and never waste a drop.
We stand for the right to raise a flag in honor of your unique place in the world, whether that’s a patch of untamed territory or an enduring point of view.
Brand Video
Brand Video
Social Media
BEAR FLAG WINE
Sometimes freedom rings without firing a single shot.
Inspired by the brave souls of the Bear Flag Revolt, we celebrate the kindred spirits who stand their ground, have the good taste to dream big...and never waste a drop.
We stand for the right to raise a flag in honor of your unique place in the world, whether that’s a patch of untamed territory or an enduring point of view.
Campaign Sizzle
André Champagnes
Since 1966, André has been an ultimate everyday luxury that doesn't break your bank. Originally made to offer sparkling wine at an affordable price, Andre has evolved to become an every day is a celebration, just waiting to happen. Andre brings the bubbles. You bring the bling. Oh, and make sure to invite your friends. Yes, all of them. Mix things up with a champagne cocktail. Maybe add a Jungle Cat to the mix? Whatever it is, add Andre to the invite list, and start your party with a pop.
André Champagnes
Since 1966, André has been an ultimate everyday luxury that doesn't break your bank. Originally made to offer sparkling wine at an affordable price, Andre has evolved to become an every day is a celebration, just waiting to happen. Andre brings the bubbles. You bring the bling. Oh, and make sure to invite your friends. Yes, all of them. Mix things up with a champagne cocktail. Maybe add a Jungle Cat to the mix? Whatever it is, add Andre to the invite list, and start your party with a pop.
Louis M. Martini
Sometimes freedom rings without firing a single shot.
Inspired by the brave souls of the Bear Flag Revolt, we celebrate the kindred spirits who stand their ground, have the good taste to dream big...and never waste a drop.
We stand for the right to raise a flag in honor of your unique place in the world, whether that’s a patch of untamed territory or an enduring point of view.
Website
Client: K•Swiss
Creative Challenge: We were presented with the task to change perception of the K•Swiss brand, which at the time was mostly known for its classic white tennis shoe. We were brought on to establish K•Swiss and their new “Blades” line of running shoes as a credible and innovative running brand amongst hardcore enthusiasts. The resulting integrated campaign spoke to runners and proved to be, by all metrics, a successful launch of the “Blades” line.
Role: Creative Director, Art Direction, Design
Video Director: Jeff Apps Photographer: Michael Vorhes Producer: Charome Kaocharoen
Media: Print, TV, Website, Interactive, Display, Sales, Retail
K•Swiss Blades Case Study
Blades TV Spot
Blade-Foot Run TV Spot
Kwicky Blade-Light TV Spot
Blade-Max Stable TV Spot
Blade-Light Run Tech Video
Print Ads
Haul Ass Shoe Giveaway Microsite
Blades Website
Dynamic Display Banners
Retail Design
A Little Campaign Love from AdWeek
