Lot 1 tasting notes video
Dayger Campaign Spot
BEAR FLAG WINE
Sometimes freedom rings without firing a single shot.
Inspired by the brave souls of the Bear Flag Revolt, we celebrate the kindred spirits who stand their ground, have the good taste to dream big...and never waste a drop.
We stand for the right to raise a flag in honor of your unique place in the world, whether that’s a patch of untamed territory or an enduring point of view.
Brand Video
Brand Video
Social Media
BEAR FLAG WINE
Sometimes freedom rings without firing a single shot.
Inspired by the brave souls of the Bear Flag Revolt, we celebrate the kindred spirits who stand their ground, have the good taste to dream big...and never waste a drop.
We stand for the right to raise a flag in honor of your unique place in the world, whether that’s a patch of untamed territory or an enduring point of view.
Campaign Sizzle
André Champagnes
Since 1966, André has been an ultimate everyday luxury that doesn't break your bank. Originally made to offer sparkling wine at an affordable price, Andre has evolved to become an every day is a celebration, just waiting to happen. Andre brings the bubbles. You bring the bling. Oh, and make sure to invite your friends. Yes, all of them. Mix things up with a champagne cocktail. Maybe add a Jungle Cat to the mix? Whatever it is, add Andre to the invite list, and start your party with a pop.
André Champagnes
Since 1966, André has been an ultimate everyday luxury that doesn't break your bank. Originally made to offer sparkling wine at an affordable price, Andre has evolved to become an every day is a celebration, just waiting to happen. Andre brings the bubbles. You bring the bling. Oh, and make sure to invite your friends. Yes, all of them. Mix things up with a champagne cocktail. Maybe add a Jungle Cat to the mix? Whatever it is, add Andre to the invite list, and start your party with a pop.
Louis M. Martini
Sometimes freedom rings without firing a single shot.
Inspired by the brave souls of the Bear Flag Revolt, we celebrate the kindred spirits who stand their ground, have the good taste to dream big...and never waste a drop.
We stand for the right to raise a flag in honor of your unique place in the world, whether that’s a patch of untamed territory or an enduring point of view.
Website
Client: Louis M. Martini Winery
Creative Challenge: With over 85 years of winemaking experience in the Napa Valley Louis M. Martini is one of the first and most established wineries in Napa, founded in 1933 (Days after Prohibition). Recently, the winery has gone through a full restoration, elevating it to one of Napa's premier Cabernet houses in California. I managed the team that was tasked with re-launching the property with a ground-up redesign, working with everyone from the Architect, PR teams, and wine publications to reintroduce this preeminent icon of California wine to its beloved cult-like followers.
Role: Creative Director
Art Director: Giano Pecchennio Copywriter: Todd Norem Videographer: Jesse Alverez Motion Graphics: Justin Betham
Media: Print, Digital Video, Social Media, Email, PR, Website
Branding and Colatteral
What makes a great wine? Brand campaign video
Lot 1 tasting notes video
Social Media
PR: Wine Spectator
Website
